Imitation is the sincerest form of flattery – as the old saying goes. And if there is any doubt that computers are the new rock ‘n’ roll, we are now in a world where tech journalists are being parodied. And brilliantly so.

If you don’t know Walt Mossberg, the human version, he is the long time tech journalist for the Wall Street Journal. He is a big supporter of Apple products, and often gets products before release to review – making him hot commodity in the tech world. He’s grumpy demeanor and his video blogs on the All Things Digital site are well known to Mac fans, and technology fans in general.

So along comes Walt Mosspuppet. From the brilliant Rant Puppets studio, Mosspuppet was one of many parody puppets on the site. But Mosspuppet has struck a chord. In recent weeks, he has launched a twitter account, a podcast and a cool new blog.

Everyone wants information these days. Leaks, spoilers, exclusives – all hot words in this day and age. The real Mossberg has them, and Mosspuppet sends up that culture better than anyone. In his regular videos, Mosspuppet goes on about his NDAs, how he’s had the Apple Tablet for months but can’t talk about it. He’s also disturbingly in love with Steve Jobs. His enemies are any of Apple’s competitors. In short, he is the cartoon of every Mac worshipper out there.

Here’s one of my favourites, that pretty much sums up his credo

But as with every lie, there’s some truth. The blog is fantastic, bursting the bubble on net rumours, bad journalism, insane fandom and there is just some pretty decent swearing as well.

So go check out the videos first, and then follow the man (puppet) on his blog –

(And hey, here’s another classic. This is back when he was still called Walt Mossberg)

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