Apple - Forgetting something?
Apple - Forgetting something?

Apple‘s announcements this week are all over the web. At their annual WWDC (Worldwide Developers Conference), they touted new MacBook Pros, iPhones and more. But what about for the pop culture fan? Somehow it seems like Apple is leaving them behind.

When the iPhone was announced, it was a combination of a phone, a net browser and an iPod. Since launch, the interface of that iPod has, really, not changed.

Amongst the highly tech-y new announcements were some things that relate to pop culture.

1. The new Quicktime X. Looks quite interesting, and is set to launch in September with the new operating system. We like the look of it, and lets face it, there is no GREAT video player at the moment. We mix about with the current Quicktime, VLC, Windows Media Player, iTunes for some, our DVD playing program (add YouTube, BBC iPlayer and more – wouldn’t it be great if that was all in one screen?). It looks a lot neater and nicer, but will it do much more than the existing quicktime? With Apple doing such great business on video in the US, it would be great to see them lead in this area. But hey, anyone else who wants to take the crown here, we welcome you.

More here – http://www.appleinsider.com/articles/09/03/07/a_peek_at_apples_new_quicktime_x_interface.html

2. Line 6/Planet Waves unveiled a new application for guitarists. It’s basically an all in one guitar amp simulator. Pretty cool, but is there a line out? I can’t imagine people using their phones over a decent piece of music gear. Especially as they botched the presentation. We couldn’t tell if that was a real guitar or some new piece of hardware. Coolest thing though – setting the tuning of your guitar on the phone.

More here – http://www.appleinsider.com/articles/09/06/08/iphone_os_3_0_app_highlights_tomtom_gps_line_6_more.html

3. We can now buy and rent TV shows and movies from iTunes over 3G on the iPhone. If only they weren’t over priced already, and if only I didn’t have to pay data charges on top of that. Fail.

4. The new iPhone operating system promised a hundred new features, only some of which were presented. Maybe there is new functionality in the iPod side of things but we wont know til June 17th when it’s released.

It’s clear that Apple‘s current success and acclaim started with one product – the iPod. They took full advantage, but it seems like in recent years they have forgotten about the poor iPod. Last year’s changes amounted to very little. Genius has been given a lukewarm response. It will be interesting come September to see what changes Apple brings to the iPod line. Or is the iPod over? And the gaming/internet/all-in-one device like the iPhone going to rule us all? We don’t know, but we don’t know many people who use their iPhones over their iPod, especially if they need more that 16GB.

There seemed like hundreds and hundreds more announcements from Apple during their WWDC. There’s great coverage over at Apple Insider – http://www.appleinsider.com/

and hey, we took our image from the great site gadget site Gizmodo.

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