Ash - Return Of the White Rabbit
Ash - Return Of the White Rabbit

Even those most hardened Ash fans would admit it’s all about the singles. They started at the time of grunge with the sparkling, timeless Jack Names The Planets. They survived Brit Pop with a strong of hits from their 1977 album. And even if some of those later albums were a bit uneven, the singles like Burn Baby Burn still ruled.

So Ash may have come up with a solution to those uneven albums. They are giving up on the album completely, and will only release singles from now on. Even more ambitiously, they will put out 26(!) new singles this year. The first taster is now free on their website. It’s called Return Of White Rabbit.

This Tuesday Tunes column was a challenge from the start. Could we find a new song a week that was offered for free and legal? It hasn’t been a problem so far. In fact, the last column was for a full album. But with bands taking risks like this, we don’t think it will be a problem now.

The experiment starts in September with True Love 1980. And then there is a new song every two weeks. Surprisingly, a CD version will be released alongside a digital and vinyl version.

The song itself is a bit of a departure. It’s got a strong leaning towards Depeche Mode style dance beats. It’s not our favourite Ash song but maybe it will grow on us. If not, we’re going to have a lot more music for them to make it up to us.

You can get the free mp3 from the official Ash website – Price of admission is an email sign-up.

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