Microsoft is really gunning for Apple. And their weapon of choice is price. It’s almost scare tactics. A series of ‘Laptop Hunter’ ads have been floating around, pitting PC laptops against Macs. Now, the fight is being taken to the Ipod/Zune arena.
(You know Zune, right? Craig Ferguson put it best. “Bill Gates is trying to break the iPod‘s Stranglehold on the iPod market.”)
Some crazy accounting here. I like how this guy, ‘Wes Moss’, is a certified financial planner.
Wes, by the way, was fired from the Apprentice – http://www.theapprenticerules.com/candidates/profile-wes-moss.html
OK. Let’s stop here. This is not a Microsoft bash. Although – they make it so easy.
Our problem is that this ad, and Microsoft‘s whole schtick at the moment, is misleading.
This whole price, price, price scare is – well, scary.
Putting on some dude from the Apprentice as a Financial planner, playing into families fears of the economy to stomp their wares. It reminds me of when politicians yell higher taxes into the sky in hopes of making people vote with their wallets.
And the mathematics just ain’t true. In dire economic times, does anyone want to add a new monthly bill to the burden? Who doesn’t already carry at least some music library with them? Don’t I need a new, not terribly cheap Zune to take advantage of this? And once I cancel my subscription, I can only keep 10 tracks a month. As Zune only reaches Canada and the US, if a customer moves, they have lost most of their library and have paid far more than a buck a song.
Zune is not here in Europe yet and everyone knows why. They are already struggling at home, and they don’t have what it takes to get out into the world. They really have to lift their game if they want to survive.
Our favourite Zune bashing video after the jump