The Prince Ipod
The Prince Ipod

Prince has come along way in the last decade. Having left WB records, he fell off the radar after tattooing the word ‘Slave’ to his face, and recording mediocre albums like ‘Rave Un2 the Joy Fantastic‘.

Two years ago he made a triumphant return with 21 nights at London’s O2. He sold his albums with newspapers, gave them away with show tickets and even released a 3CD, with the wonderfully silly name LOtUSFLOW3R as a Target exclusive in the US. He also sued Youtube before anyone else.

Embracing technology and new ways of getting his music out there, he is becoming what David Bowie was ten years ago. We are fascinated by the man, if not his new music.

The Purple One’s latest endeavor is the publishing world. Last year he released a £30 hardcover book of his 21 night stand in London. This year, he has followed it up with, one of the most expensive fan baits I’ve ever seen. A $2100US deluxe book of the 21 nights (again) and it comes with a Prince Ipod.

The over sized, 280 silk paged, leather bound, 17KG collection is limited to just 950 copies worldwide. And let’s face it, he will probably sell them all. That’s a nice $2m in Prince’s pockets.

So what’s on the Ipod? Not much. 40 minutes of footage (taken from 21×3 hour sets…) and 15 songs. It looks like an Ipod Touch.

Let’s go crazy? It’s definitely extreme. I can’t see who this will appeal to, but you only need 950 people worldwide for it to be a hit.Prince is one of the very, very few artists that can attempt anything like this. I can’t see many artists being foolish enough to follow suit.

Is this how the world is going? Was digital music not driving the cost of music down? The deluxe edition/fan package game is getting out of control. Along with sets like this, VIP concert packages for large shows are in vogue. Will it end?

That said, if someone made one for one of my all time favourite artists, and for some strange reason I could afford this – would I change my tune? That’s a tough question to answer.

Check it out for yourself –

And his official site –

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